“The Lounge at The Fulton proved that with the right production expertise, we can unlock economic value for venues while creating a stage for Black and queer excellence to thrive.”
The Objective: To revitalize downtown nightlife by merging interactive community karaoke with high-impact performance opportunities for emerging Drag entertainers.
Location: The Fulton, Downtown Fresno
The Executive Review
This activation focused on the development and facilitation of local talent. By providing a professional platform for upcoming Drag queens to hone their craft, The Queen’s Lounge created a unique incubator for Central Valley artistry.
The production featured meticulously curated group performances and custom DJ sets, paired with an “All-Time Greatest Hits” karaoke playlist that turned spectators into stars.
The Vibe: A high-octane intersection of community participation and R&B style glamour.
The Impact: Successfully activated the downtown core on a Monday Night, drawing a diverse 25–44 demographic and significantly increasing bar sales and foot traffic for the venue.
Production & Analytics
“Turning a Monday Night into a Destination.”
Production Leadership: Managed a rotating cast of 3 performers per show while coordinating live vocal mixing and stage management for karaoke participants.
Attendance: Consistent 20-capacity “packed house” crowds with over 150 lifetime attendees across the series.
Social Reach: 5,000+ Digital Impressions via strategic Instagram Stories and Facebook Posts.
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